# Doha go-to-market and brand plan
Positioning, audience, channel, content and sales pipeline template for founders selling locally, nationally and cross-border from Doha and Qatar.
Context: Doha and Qatar
Source: Startup Doha
Official reference: https://monaqasat.mof.gov.qa/
## Action checklist
- [ ] Define the strongest customer segment in Doha and Qatar.
- [ ] Score channels by cost, proof, speed and repeatability.
- [ ] Convert the next campaign into budget, owner and measurement steps.
## Task flow
- [ ] Open the local Startup Doha guide and read the action checklist.
- [ ] Verify the current requirement using Qatar government procurement portal.
- [ ] Assign an owner, deadline, evidence folder and next conversation.